Season 2 - Episode 16: Daryl Berg - You Have To Understand What Your Audience Is

This week I am talking with Daryl Berg who is the music supervisor for Crown Media which owns The Hallmark Channel and Hallmark Movies and Mysteries.  He has also worked with Fremantle Media as head of music and worked on various game shows. We are talking about the kind of music Hallmark is looking for and the kind of music composers need to create if they want to get into game show music. Plus, the importance of knowing who your audience is when creating music for tv.

Show Notes: 
 
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In this episode we talk about:

*Doing music supervision for Crown Media: The Hallmark Channel, etc.
*Music for game shows should be short, sharp and shocked.
*Game show music composers should make friends with production company people.
*The kind of music needed for Hallmark movies and shows.
*Budgets decide if the music used is major label or indie artist.
*Being on a music supervisors list is a privilege.
*Don’t call me, email me.
*You have to understand what your audience is.
*Find an agent who works with Crown Media to rep your music.
*Be polite.
*Follow up once a month, not once a week.

BIO:

Daryl Berg currently is the Vice President, Music Strategies and Licensing for Crown Media; parent company of Hallmark Channel and Hallmark Movies and Mysteries where he overseas all music strategy and supervision.  Prior to that he re-launched Sound Canyon in Fall of 2015 after serving as Vice President, Head of Music for FremantleMedia North America, where he handled music supervision and licensing, oversaw and grew their publishing assets, and worked with both television and digital departments on the developmental sides. Prior to that he served as Vice President of Music for Shine America from 2011 to 2013, where he was responsible for Shine America's music strategy, expanding the company's music portfolio, helping to develop music-based productions and building licensing properties across scripted, unscripted and digital productions.

Prior to joining Shine America, Berg served as Director of Music for FUEL TV, where he spearheaded the overall music strategy for the network. His responsibilities at FUEL ranged from music supervision to licensing and booking bands to overseeing the network's music marketing campaigns.

Before FUEL TV, Berg was Director, Business Development for EMI Music, developing business opportunities for the company and creating new media licensing proposals, including digital music subscriptions, internet radio, online video and set-top box content deals. Previously, Berg co-created Crusty Old Timer, Inc., a music supervision and placement company based in Los Angeles. He also formerly served as founder/Vice President, Strategic Planning for The Orchard, an independent music and video distribution company.  He’s a graduate of University at Albany and Benjamin N. Cardozo School of Law and lives in Los Angeles with his wife Nina and their daughter Lennox.