Season 2 - Episode 14: Christian Michael Sancho - Do Your Homework And Be Open To Learning



This week I’m talking with my good friend Christian Sancho. Christian is a professional touring bass player who is currently working with country artist Ashley McBryde. We are discussing the dos and dont's when auditioning to be in a band for a major label artist plus, the differences in playing small venues vs. large arenas and late night talk shows.

Sponsors: Edenbrooke Productions - We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at 

In this episode we talk about:

*The difference in playing for academic purposes vs. playing with people.
*What the audition process is like for a major touring band.
*Making sure to learn songs note for note when auditioning for a tour and being prepared.
*the touring band usually knows who they want to audition to be in the band.
*looking the part.
*Touring with country artist Ashley McBryde.
*Playing late night talk shows. 
*Self editing.
*The differences in opening for an artist and headlining your own show.
*Tricks for playing in dark venues.
*In ears vs. wedge monitors
*Do your homework.
*Where you spend your time networking is hopefully where you end up working.
*Have a clear picture of what you want to do.
*Be open to learning.
*Pay scale for playing on different tours.
*being the star of an Eric Church music video -


Christian Sancho is a professional touring bass player. Originally from Milwaukee WI, Christian has worked with country acts such as Hailey Whitters, Maddie and Tae and Ashley McBryde. He grew up playing in church and came to Nashville to study at Belmont University. He has toured ever since with cover bands as well as working with various churches until 2017 when he started touring with country artist Ashley McBryde full time. 

Season 2 - Episode 13: Michael Sloan - Growing Your Audience on Spotify



This week I am talking with digital strategist Michael Sloane who works musicians, management, labels, and entertainment brands, building successful and profitable relationships. His company Streaming Promotions helps grow audiences for artists on Streaming playlists. We are talking about how to connect with streaming services and get your music in front of the people who can get you in front of an expanding audience. And we talk about coming up with a strategy to reach your audience and demographic.

Sponsors: Edenbrooke Productions - We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at 

In this episode we talk about:

*Streaming Promotions which helps grow audiences for artists on Streaming playlists.
*Make sure your artist profile is up to date on Spotify.
*connecting with over 3000 curators to get your songs on playlists.
*Matching music to appropriate playlists.
*Networking and building relationships with people in the industry.
*Find out who works behind the scenes and make connections.
*Be solution driven.
*Project management for Zac Brown Band and Taylor Swift in the digital market.
*Social media marketing.
*The importance of being a great hang.
*What the audience wants.
*What demographic are you trying to reach?
*What is your strategy to reach your audience?
*How are you telling your story?
contact  -


Michael Sloane is an executive leader and digital strategist with a proven ability to develop and increase revenues while building a loyal consumer base in the ever-changing digital space. 
 As a digital strategist he has worked with Musicians, Management, Labels, and Entertainment brands, building successful and profitable relationships.
 After pursuing a finance degree from the University of Kentucky, and an MBA in Music Business and Negotiation from Belmont University, he cut his teeth in entertainment with echomusic (later acquired by Ticketmaster) and later Live Nation Artists.  In these roles he saw the digital revolution unfold for artist such as The Rolling Stones, Kanye West, John Mayer, Zac Brown Band, Keith Urban, Mariah Carey, and Brooks & Dunn, among many others.
 He later focused on digital strategy and ecommerce optimization with Taylor Swift (13 Management) followed by a jump to a record label, as Director of Digital Marketing for Big Machine Label Group (Taylor Swift, Florida Georgia Line, Tim McGraw, etc.)  He is currently the owner and CEO of Streaming Promotions, focused on growing audience for artists on Spotify.  While also acting as VP of Operations for Wonderful Union specializing in fan club and VIP ticketing.   Over the last 8 years he has acted as an adjunct professor at Belmont University teaching digital strategy and marketing.
 Through the management of software development, client management, ecommerce optimization and digital strategy, Sloane has been able to build and grow the digital footprint of some of the largest entertainment brands in the world. 

Season 2 - Episode 12: Kristina Benson - The Four Word Secret To The Music Industry



This week I am talking with my friend Kristina Benson of the sync licensing agency Sweet On Top who I have the privilege of writing for. We are talking about what she does as a sync agent, what it takes to start your own sync agency and making sure you understand how the business works before you reach out to get an agent.

Sponsors: Edenbrooke Productions - We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at

In this episode we talk about:

*The Four word secret to the music industry.
*Right place, right time.
*Recommending not going into music journalism.  Go into PR and do similar work.
*How and why she started her own company.
*Seeking out and negotiating opportunities for artists to license their music for placement in audio/visual media and the details of doing that.
*Keeping in contact with your agent every 3-4 months to see how things are going and ask if there is anything they need specifically.
*DO NOT ask your agent if there is any feedback from music supervisors. They don’t give it.
*How pay rates work on Netflix and Facebook shows.
*Sweet On Top is looking for any music that is produced well and easily cleared.
*Sweet On Top needs happy songs about “home” or “time passing.”
*What you need to know to start your own sync licensing agency.
*Signing with an agent as an artist and making sure you educate yourself about sync music and how the business works.

Sweet on Top was founded by Kristina Benson, a lifelong music professional who began her career with a degree in opera from UCI and piano lessons in her spare time under Miles Davis sideman Kei Akagi. After stints as a promoter and DJ, she segued into a role as a branding specialist for DoStuffMedia, where she spearheaded engagement initiatives for brands such as Goose Island, Grey Goose and Pabst Blue Ribbon, working closely with local influencers produce interactive brand experiences. She went from there to acting as Music Director for Lip Sync, where she managed all day to day operations, including creative pitches, clearance, and custom music, working closely with top flight talent such as the Violent Femmes, Charles Bradley, Lindsey Stirling, Hanni el Khatib, and Steve Aoki.
Custom music she has produced (and written!) in her role as Director were successfully integrated in national campaigns for brands including Coach and Bridgestone Tires, and placed on primetime shows such as Pitch, Orphan Black, and Bones.  She also was directly involved in placing music in national campaigns with brands like Bulova, Michael Kors, Acura, and on shows that include  Vampire Diaries, Sneaky Pete, the Blacklist, Riverdale, Cameron Crowe’s Roadies, and more. After many successful placements and two wonderful years at Lip Sync, she decided the time had come to start her own agency, and she uses her years of experience in the industry to find the perfect song for any project.

Season 2 - Episode 11: Matt Menefee - You Have To Be In The Scene To Be Seen



This week I’m talking with banjo picker extraordinare Matt Menefee who has worked with Ricky Skaggs, Mumford and Sons and Bruce Hornsby as well as other artists from all genres of music.  We discuss the importance of being around the people you want to work with and making your presence known. Plus, how the internet can be your best tool as an indie artist or musician.

Show Notes:

Sponsors: Edenbrooke Productions - We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at 

In this episode we talk about:

*Working with Ricky Skaggs, Dan Auerbach of The Black Keys, Meatloaf, Big and Rich,  Bruce Hornsby, Mumford and Sons, Steven Curtis Chapman and more.
*Go to industry parties, etc. and meet people that are plugged in. That is how you get work.
*You have to be in the scene to be seen.
*The internet is your biggest and best tool. 
*Procure as much of as a presence as you can.  
*If you’re going to live somewhere else you need to focus on content for the internet.
*Attending jam sessions and writer’s rounds, etc is the best way to plugged in.
*Learn to record music and get around in a DAW if you want to keep up with everyone else.
*Be present in the moment.
* Contact Matt at

Matt is one of the freshest and most interesting voices on any instrument I’ve heard in a long time. What a blast listening to him and playing music together. - Warren Haynes, The Allman Brothers Band, Gov't Mule Matt,

TheBanjoPlayer’s name might be simple but the music of the man that wears the moniker is anything but. Rare is the musician that possesses such a strange ability to blend and intersect the complicated nuances of the head with the passionate sways of the heart. And somehow incorporate them with subtlety and power. Transforming an age old instrument into something more like a five string version of Doc Brown’s time-traveling Delorean. Seamlessly dancing back and forth between traditional sounds and future-seeking modern motifs. Lauded by Grammy award-winning banjo player Winston Marshall of Mumford and Sons as his ‘‘biggest inspiration on the banjo'“, MATT’s other-worldly banjo playing has received praise from all corners of the musical universe. 

His unique approach to the 5-string has led him to record and perform with such luminaries as Béla Fleck, Dan Auerbach of The Black Keys, Ricky Skaggs, Jerry Douglas, and Mumford And Sons; just to name a few.  

First introduced to the banjo through his grandpas love for bluegrass music, Matt connected quickly with the instrument. And at 17 his coming out party included winning the prestigious Winfield National Banjo Championship. From there he co-founded two  critically acclaimed bluegrass-acoustic super groups Cadillac Sky and Chess Boxer and circled the planet with his banjo in hand.  Around the same time that Matt was studying the works of Earl Scruggs and Béla Fleck, Matt was also falling in love with the music in video games. Before long Shuckin’ the Corn was cross breeding with Sonic the Hedgehog and in 2018 he decided to combine his most powerful musical influences - video game music and bluegrass - and recorded a record under the name The Hit Points of which Higher Plain Music called The Hit Points debut the ‘Biggest surprise of 2018 to date’ and Gamasutra recognized that The Hit Points gave listeners ‘the album they never knew they needed’.  As put it, ‘Clark Kent climbs into a phone booth and transforms into The Man of Steel, Matt Menefee climbs into a banjo case and becomes MATT, TheBanjoPlayer.’  Whether it’s carving out sonic spaces within genres as diverse as hip hop, rock, EDM, Jazz, or classical music, or colluding with former C-Sky bandmate Bryan Simpson to create the Alt-bluegrass sounds of The Golden Age or continuing to integrate the compositions of video games with the sounds of bluegrass, MATT, TheBanjoPlayer is just beginning to come into his own. Whether it’s as MATT, TheBanjoPlayer or MATT, TheBanjoPlayer Plays Video Games he is changing the colors and sounds that have for so long ear-marked the banjo. Be on the lookout for MATT, TheBanjoPlayer.

Matt is technically one of the best musicians I have ever worked with. Yes, he is very gifted, but also he works non-stop at his craft. - John Cowan, founding member of New Grass Revival

Season 2 - Episode 10: Scott Dudley - Your Music Is A Commodity



This week I’m talking with Scott Dudley of the sync music house Push.Audio. We are discussing developing your sound and being yourself when creating music for sync. Plus, the importance of creating songs with a similar “vibe” as the reference track, but not “sound a likes” when it comes to sync music as well as being able to write and be creative under a deadline.

Sponsors: Edenbrooke Productions - We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at

In this episode we talk about:

*His sync music house Push.Audio.
*Connecting with music supervisors.
*Working with Hip Hop music for sync.
*Music being a commodity.
*Taking feedback with a grain of salt.
*Developing your sound.
*Being yourself.
*Creating songs with a similar “vibe” as the reference track, not a “sound a like.”
*Push.Audio is a creative house, one stop shop.
*Creating music for ads, tv and trailers.
*Having a 24-48 hour turnaround to turn sync music in.
*Be able to write and be creative under a deadline.
*This is a numbers game.
*No song is wasted.
*Exclusive vs. non-exclusive agencies.
*Push.Audio looking for outside artists to work with.
*Having metadata correct.
*Making sure your song is mastered.
*Have session files available.
*Keeping it professional.

Scott Dudley is the Creative Director @ is a full Post Audio Agency with offices in Los Angeles, California and Roanoke, Virginia. Notable clients include Apple, Nike, Universal Pictures, etc. Scott Dudley is also a writer/producer who adapts the artist-driven company mindset to all creative operations @

Season 2 - Episode 9: James Shotwell - Only Chase The Things You Are Passionate About



This week I am talking with my friend James Shotwell. James works with the company Haulix where he focuses on digital music distribution and their music industry job board which is an ever-growing list of music industry job openings all over the country.  If you are looking for a job in the music industry, this is a great place to start! 

Sponsors: Edenbrooke Productions - We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at

This week we talk about:

*Working for the company Haulix doing digital music distribution.
*Writing for music publications, Rolling Stone, Pitchfork, etc.
*Radio promotions.
*Working with major labels and artists as well as indie artist.
*Haulix can be used as press kit to connect with labels and managers.
*Come across like you know what you’re doing.
*Finding music jobs for free on The Music Industry Job Board.
*Doing concert promotions as a teenager in the local town and how you can do that.
*How to get money from your local town to promote concerts.
*Creating and selling your own blog/website.
*Building relationships with publicists for artists to write for publications.
*Side hustles.
*How you can work VIP packages at concerts.
* or
*Look for ways to solve problems for people.
*Create solutions for people.
*Only chase the things you are passionate about.
*Contact James on twitter at @jamesdshotwell, You tube at music biz,  podcast - Inside Music, podcast - High Notes,


There are a million stories about people from the Midwest rising above their humble beginnings to leave a mark on the world, but this one is mine. A childhood spent in a Southwest Michigan farming town under the guidance of parents who loved the arts as much as one another led me to appreciate all forms of creative expression from an early age.
The only thing I ever wanted to do was connect people with great entertainment, but it took a while to find my calling. I successfully petitioned my hometown for funding to open a music venue at fifteen, and by seventeen I was traveling the countryside performing songs I wrote. College brought an opportunity to study the entertainment while moonlighting as a radio DJ and blossoming critic. It was during that time that I created a music blog known as Under The Gun Review, which I later sold to a media company shortly after graduation.  
The choice to build a career on the merit of my skills led to industry recognition and bylines at some of the biggest publications on the planet, including Rolling Stone and Alternative Press. It also led to marketing work at a music startup, tour management with artists on Van’s Warped Tour, the launch of a record label, and my current role as Director Of Customer Engagement at Haulix. 
Throughout my journey, the power that entertainment possesses has been a focus of my work. The right words, images, and music can transform someone’s life and make them see things from a fresh perspective. My goal is to help creative people reach new fans and better engage with their audience. The world needs great art now more than ever, and together, we can help people find the next thing that changes their life.

Season 2 - Episode 8: Lauren Light - Networking Is Key



This week I am talking with my friend Lauren Light who is a fellow singer-songwriter and sync artist. We are talking about booking for festivals, fairs and conventions and the importance of working with The Association of Festivals and Events to get in that market as well as touring in the college market and what you need to do to be successful in that area.

Sponsors: Edenbrooke Productions - We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at

In this episode we talk about: 

*Co-owning the sync licensing agency Two Oh Six Music.
*Booking for bands and artists.
*Booking for festivals, fairs and conventions.
*Buyers come to conventions once a year in different states to buy acts.
*The Association of Festivals and Events.
*When you’re booking, calling the venue is the most effective.
*Working multiple streams of income in music.
*Touring in the college market.
*The importance of showcasing to book shows in the college market.
*Have an agent already if you want to be successful in the college market.
*Conventions for booking house concerts.
*Artist age range to perform in the college market.
*Networking is key.
*Lauren’s podcast called

 Pop Singer-Songwriter, Lauren Light is a force to be Reckoned with.  The Berklee grad has played over 800 shows, in over 30 states across the US.  Playing a mix of Festivals, Colleges, music venues, and many more.  On stage, she artfully crafts the perfect blend of pop, rock, and powerfully soulful vocals.

After a trip to CA in 2018, she co-founded a successful Sync Licensing company based in Los Angeles specializing in custom music for placement in TV, Film, Trailers, and Advertisements. You can hear her music on a range of projects from a roller coaster in TN to the newest episode of Marvels hit show “Runaways”.   The company also likes to give back to the music community hosting bi-yearly workshops in LA to teach others how to get started in the Sync world and pair producers/writers and artists together.   

In her free time, you’ll see Lauren drinking insane amounts of coffee in NC, co-writing as much as possible and releasing content on her Music Business Podcast “The Enlightened Musician.”

Season 2 - Episode 7: Carl Cartee - Hustle Beats Talent Every Day



This week I’m talking with my dear friend Carl Cartee who is the worship pastor at my home church Fellowship Bible Church in Brentwood, TN. We are talking about the importance of being discipled by a mentor when you are starting out as a worship leader and how you are a communicator using music as a means to encourage people.

Sponsors: Edenbrooke Productions - We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at

In this episode we talk about:
*Being a worship pastor.
*The importance of being discipled by a mentor when you’re a young worship leader.
*Learning to transition from song to song.
*Using communication and language to earn trust and build bridges.
*People mirror what they see happening on stage.
*If you’re not having a good time, they’re not having a good time.
*You are a communicator using music as a means to encourage people.
*Hustle beats talent every day.
*To sign a pub or label deal nowadays you have to have a strong social media presence.
*Most songs that get cut now have the artist involved as a writer as well.
*Be a great track producer.
*Fellowship Worship Residency -



Carl Cartee is a Dove Award and Covenant Award winning songwriter and recording artist. His songs have appeared on records across a broad spectrum of music from The Oak Ridge Boys to Elevation Worship. Carl is the Pastor of Worship And Arts at Fellowship Bible Church in Brentwood, TN where he directs the team that leads worship and releases music for the church as Fellowship Songs. Carl is married to Heather and they have four sons, Oak, Ezra, Abe and Ike.

Season 2 - Episode 6: Paul Wiltshire - Make Sure There’s An Instrumental Version



This week I’m talking with Songtradr CEO Paul Wiltshire. Paul founded Songtradr which is the largest online sync agency platform in the world. We are discussing how Songtradr works if you are looking for an agency to rep your music, the benefits of being on their playlists, why it is essential to upload WAV files and the necessity of having instrumental versions of your songs on Songtradr’s platform.

Sponsors: Edenbrooke Productions - We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at

In this episode we talk about:

*Founder and CEO of Songtradr
*The difference in American and Australian music.
*How Songtradr works.
*How cover songs work on Songtradr’s platform.
*The benefits of being on a Songtradr playlist.
*Metadata issues.
*You MUST upload WAV files.
*You will not get a license with an MP3 file.
*The best ways to get your music noticed on Songtradr.
*The value of creating momentum.
*The quality of production.
*The importance of uploading instrumental files, stems and lyrics.
*Ways to improve your chances of getting your music heard on Songtradr.
*Make sure there’s an instrumental version.


Paul is a music and technology entrepreneur with over 30 years experience across the music and media industries. An award winning record producer and songwriter having produced and/or composed music with sales in excess of 15,000,000 records including twelve number #1 albums and singles. 
Paul founded Songtradr in 2014 and after 2 years of development, the Songtadr platform officially launched in March 2016 and has since rapidly grown to service 250,000+ artists and music creators around the globe, licensing music to advertisers, brands, films, TV and other media. Extremely passionate about democratizing the music industry for all creatives, Paul works tirelessly on providing the tools, opportunity and access for the Songtradr community of artists, songwriters and composers.

Season 2 - Episode 5: Mark Miller - Building Your Fan base For The College Market



This week I’m talking with my friend Mark Miller from the company Brave Enough which does concert booking for the college market.  We are discussing what it takes to get booked at colleges across the country and the importance of showcasing at either NACA or APCA which are the campus activities associations you have to use to get into this market.  Plus, we talk about the best music genres for the college markets.

Sponsors: Edenbrooke Productions - We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at

In this episode we talk about:

*Being an artist touring in the college market.
*NACA - National Association of Campus Activities is main way to get booked for colleges.
*You must submit audio or video samples to get a showcase.
*Audio submissions have no chance of getting a showcase.
*Student activities boards from all colleges come to NACA to book artists.
*Create an atmosphere to set yourself apart from other acts.
*How to help your sponsors make money.
*Creating the booking agency Brave Enough for the college market.
*Learning how to showcase for the college market through NACA.
*Your submission video needs to be of cover songs that have been released in the last 5 years.
*There are more opportunities for solo or duo acts on college campuses than bands.
*Bands, duos and solo artists pay basically the same.
*Standard base rate is $1250 + travel for the college market.
*Rate can go up to $2500 once you’ve been around a while.
*APCA - is similar but a for profit company.
*If you’re not creating new content, you’re falling off the map.
*You have to have some investment cash to get going.
*You have to think of yourself as a business.
*You have to be invested in yourself.
*What Brave Enough is looking for when signing artists.
*You have to be relevant to 18-24 year olds.
*The best practices when booking shows with venues.
*Be strategic in building your fanbase.
*Don’t take any shortcuts.
*The best music genres for college markets.


Mark Miller is the lucky guy married 10 years to Heather Miller, and proud dad of Rockwell and Juliette.  He also has the honor of serving over 400 colleges and universities and more than 50 artists and speakers through the two companies he founded and directs, Brave Enough Entertainment and Taikai Esports.  Prior to starting Brave Enough, Mark was a touring artist for more than a decade (half of that with Heather as the duo So Long Solo.) 

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